In April 2001 the Toyota Motor Corporation adopted the "Toyota Way 2001," an expression of values and conduct guidelines that all Toyota employees should embrace. Under the two headings of Respect for People and Continuous Improvement, Toyota summarizes its values and conduct guidelines with the following five principles:
- Challenge
- Kaizen (improvement)
- Genchi Genbutsu (go and see)
- Respect
- Teamwork
- Long-term thinking as a basis for management decisions.
- A process for problem-solving.
- Adding value to the organization by developing its people.
- Recognizing that continuously solving root problems drives organizational learning.